Pulse

The Get Rich or Die Tryin' rapper sued Taco Bell Corp. Wednesday for "diluting the value of his good name" with a guerilla ad campaign that he says was intended to fool the chalupa-craving masses into thinking he had endorsed the fast-food chain.

Last month, Fiddy's camp called the gimmick a "sleazy and ill-conceived publicity stunt."

"Without seeking or obtaining Jackson's authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell's business and products," stated the lawsuit filed in U.S. District Court in Manhattan.